Flaunt Your Style: Express Your Personality with "Quiet Luxury"

Taking a look into the present time clearly demonstrates that clothing has evolved into a means of expression utilized by various communities to communicate messages. Whether it was the Flower Power movement of the 70s or the revolutionary Black Panthers, clothing played a crucial role in all these movements.

Lately, the term "Quiet Luxury" has been frequently encountered. But what exactly does it entail? In the realm of "Quiet Luxury," quality and durability take precedence over mere brand names. Those who are familiar with this concept understand its essence. It's not about fleeting trends, but rather about timeless classics and sustainable shopping. British Elle defines "Quiet Luxury" as a form of "New-Age Minimalism" with a special focus on investment pieces and precise, sustainable shopping. Unlike the flashy logos of Fendi, Gucci, or Louis Vuitton, "Quiet Luxury" represents restraint and deliberate simplicity.

One of the reasons why the powerful and affluent strive for this style is that it doesn't attract excessive attention or loudly proclaim, "Hey, look at me, I'm rich!" In the world of "Quiet Luxury," it is not the clothing that defines people, but the individuals who wear them. Those who embody "Quiet Luxury" don't need to showcase their wealth or status. They are aware of their position and feel secure. They don't blindly follow fashion trends but invest their money wisely. It's about looking intelligent, having control over life, and radiating success to exude a certain sophistication. Money speaks, wealth whispers: "Quiet Luxury."

Followers of "Quiet Luxury" opt for tailored clothing, often in monochromatic tones, and forgo flashy logos. They don't adhere to current trends, despite what the fashion world may claim. Brands associated with the "Quiet Luxury" style are not the well-known names like Gucci, Fendi, or Prada. Instead, they include Brunello Cucinelli, Keton, The Row, and Loro Piana. Most people have likely never heard of these brands since their marketing campaigns are not ubiquitous, and they are rarely seen on red carpets. This is evident even among giants like Bill Gates, Elon Musk, or Mark Zuckerberg - their clothing style is anything but ostentatious. It seems as if they always wear the same basics. However, this fashion style is by no means a new phenomenon, as the media would like to portray. It has always existed within the realm of Old Money. Only now, TikTok and esteemed fashion magazines like Vogue and Elle are showing increased interest in it.

Now, let me explain how you can follow this fashion style without emptying your bank account. It's actually easier than you think.

Invest in high-quality basics in monochromatic colors like white, black, beige, or gray that can stay in your wardrobe for a long time. This includes blouses, t-shirts, and tank tops. Stores like MANGO, H&M, and Peek & Cloppenburg are good places to start.

Next, I recommend investing in a high-quality blazer. You can find good, affordable blazers at Zara.

As mentioned earlier, followers of "Quiet Luxury" wear tailored clothing, often in monochromatic tones, and avoid flashy logos. Therefore, my final tip is to find a good tailor, if possible, and invest in custom-made clothing. Not only is this more sustainable in the long run, as the focus shifts away from seasonal trends, but it also allows you to create and possess your own individual style. Additionally, you'll look visually polished and convey an impression of reliability.

If you have any more tips, I warmly invite you to share them with me in the comments.